Bluegreen Corporation, “A leading provider of Colorful Places to Live and Play®,” has announced that it has taken a Gold Award from the 2011 American Resort Development Association (ARDA) Awards. Bluegreen Corporation was presented the Gold Award in the Advertising, Promotion and Communications Division for its Owner Upgrade Kit, a brochure presented to timeshare owners in 2010.
This annual competition honors organizations and businesses in the timeshare and resort industry that have achieved the highest level of excellence in a variety of different categories. The ARDA Awards Program recognizes nominees based on outstanding sales and staff accomplishments, product design and advertising.
“We are not only proud, but honored to receive the Gold in the highly-competitive Advertising, Promotion and Communications Division for the 2011 ARDA Awards,” said Izzy Pycher, Vice President of Creative Marketing at Bluegreen.
“Bluegreen strives to provide owners with the highest quality creative products and services, such as the Owner Upgrade brochure, to enhance the perceived value of their Bluegreen vacation ownership experience.”
Bluegreen was selected as a finalist in 18 categories, each of which fall under a larger division including Resort Design, Management and Administration, and Advertising, Promotion and Communications. Each category entered by Bluegreen included competition from other organizations and business in the timeshare and resort industry, including Marriott, Holiday Inn, Hilton, Disney RCI and more.
Bluegreen Corporation was founded in 1966 and is headquartered in Boca Raton, FL. Since 1996, Bluegreen has managed, marketed and sold a flexible, real estate-based vacation ownership plan with more than 222,600 owners, over 54 owned or managed resorts, and access to more than 4,000 resorts worldwide.
Popular Bluegreen resorts include: The Fountains, Orland, FL, situated on 54 acres of natural landscape on beautiful Lake Eve where timeshare rentals start at just $50/night; Big Cedar Wilderness Club, Ridgedale, MO, a wilderness resort nestled in the heart of the Ozark Mountains and surrounded by nature’s magnificent beauty where timeshare rentals start at just $65/night; and Harbour Lights Resort, Myrtle Beach, SC, located in the Fantasy Harbour Complex in the center of Myrtle Beach where timeshare rentals start at just $53/night.